Some Best Examples Of Great Marketing - Earn With Guru G

 

SOME FANCY EXAMPLES OF ENOURMOUS MARKETING

 

WeChat, which is owned by Tencent, was launched in 2011, and its programming team gradually added new features to draw in new users to modify from QQ Mobile (also owned by Tencent) to WeChat.

 

However, compared to Alibaba’s offerings, it had been weak because it still didn't have a wallet and payment function.

 

The Guangzhou-based 10-person team led by Alan Zhang 张小龙 worked on a programming solution to the present hole in WeChat’s functionality, while the business team worked with the Chinese government to enable digital functionality by plugging into their bank accounts.

 

The product marketing team needed to try to something big so as to actually put WeChat Wallet on the map. They decided to launch around Chinese New Year 2014 in order that they might leverage a standard Chinese custom, and switch it digital. During Chinese New Year , the Chinese traditionally distribute red envelopes full of cash (in new bills) to children.

 

The strategy was brilliantly simple: WeChat Wallet would distribute digital red envelopes. so as for the campaign to succeed, WeChat Wallet would need to connect with a minimum of two bank accounts: one person to send the cash , and therefore the other person to receive the cash . Usually, the amount was much above two because adults would need to give New Year’s money to quite one child or teenager.

 

The product marketing team focused on seeding a big number of early adopters in order that they might get others to attach their bank accounts in order that they might receive money. so as to simplify the cash amount selection process, buttons were marked within the amounts of 8, 10, 88, and 100 yuan; most of the time, people just selected a default amount to transfer.

 

Some Best Examples Of Great Marketing 

The marketing campaign immediately went viral and was an incredible success, and within two months, quite 100 million bank accounts were connected to WeChat Wallet. At an equivalent time, merchants and little businesses applied for QR codes in order that they might accept payment online and offline by just providing a QR code to scan.

 

Alibaba’s founder, Jack Ma, who may be a strong competitor with Tencent, complimented the success of this launch, and in internal meetings, mentioned it as a “digital Pearl Harbor attack” on Alibaba because it had been caught completely all of sudden . Coming from Tencent’s main competitor within the China market, it had been a real compliment.

 

Within two years, Chinese society went largely cashless. Now, in China, most of the people that pay in cash are travelers from outside China. Everyone else uses either Tencent’s or Alipay’s digital wallet which they carry in their mobile phones.

 

The social repercussions are huge: e-commerce and delivery services have began in China, and therefore the volume and velocity of transaction is far larger than within the US.